Simulated User Lab
Using GenAI to uncover product insights.
A 2.5-hour hands-on workshop where you'll learn to use GenAI as a simulated user to sharpen personas for discovery sessions — and walk away with a reusable workflow for uncovering product insights.
Details
- Length
- 2.5 Hours
- Price
- 150 CHF
- Next date
- TBA
- Location
- TBA
No date is set yet. Join the waitlist and we'll let you know as soon as the next one is scheduled.
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Workshop overview
You can't build what people want if you don't know who they are — and most teams don't. They chase vague user segments, burn weeks in interviews, and still miss the mark. You? You'll skip the guesswork.
This workshop hands you the shortcut: use GenAI to simulate users, pressure-test your thinking in an afternoon instead of a month of interviews, and walk into discovery already two steps ahead.
Whether you're…
- → A product manager decoding user needs
- → A UX designer (or researcher) looking to pressure-test ideas before real user sessions
- → A marketer dialing in segment-specific messaging
- → A founder (or contemplating becoming one) narrowing your niche
… you'll learn how to turn ChatGPT or Claude into your simulated user — a sparring partner built to sharpen your ideas and iterate quickly. No scheduling, no small talk. Think of it as your private rehearsal room: zero risk, instant feedback, and designed to surface insights before you ever sit down with a real user.
In 2.5 hours, you'll
- Build a user persona that's actually useful
- Simulate that persona with GenAI — in plain English
- Practice a short discovery session with your simulated user
- Walk away with a reusable workflow you can apply at work the very next day
The vibe: Not a lecture. A hands-on sprint.
We'll walk you through
- 1 What makes a useful user persona (and what most people miss)
- 2 A hands-on case study to simulate a user with AI, with real-time coaching by people who've done this in the wild
- 3 Quick debrief: what worked, what to tweak
This is tactical, practical, and immediately applicable.
You'll need
Spots are intentionally limited, because this isn't a webinar where you disappear into the crowd. Smaller groups mean you get to do the reps, ask the hard questions, and get real-time feedback — not just collect slides to look at later.
Please make sure to read the refund policy before registering.
The next date isn't set yet. Sign up and we'll let you know as soon as the next Simulated User Lab is scheduled — before it's announced anywhere else.